Today we will cover.

• Blogs
• Websites
• Collaboration Tools

Goals For Today

• Gain a cursory understanding of current technologies.
• Begin formulating an idea of how these technologies can improve your business.

Introduction

• There are over 100,000 blogs worldwide. Google indexes 4.3 billion distinct web pages. More than 100 Internet collaboration tools are currently on the market. In this discussion we will review the use of these technologies to effectively build your business, increase website traffic and online purchases, and provide better customer service.

Blogs and Blogging

• What are Blogs?
• If I want to look at blogs where can I go?

• Bloglines.com
• Blogger.com
• Do a Google search.

• What are they used for?

• Dairies
• Customer Relations tool. FAQs
• Build community on my website.
• Audio and Video Podcasts

Why are there so many?

• 100 million worldwide 35 million in the US

How do I get one?

• Create one on your site.
• Is it part of your hosting package?
• What types of blogs are there?
• Do I have to update my blog everyday?

• Can I use it to make money?

• Google Adsense

• Yahoo! Publisher

Website

• Do I need a website?
• What types of websites are there?
• Can I use my Blog as my website?
• Do I need to have both a website and a blog?
• How much does it cost to have one?

• Hosting Costs?

• Domain Costs?

• Design Costs?

• How do I get people to go to my website?

• Search Engine Optimization.

• Search Engine Marketing.

Why should I change (update) my website?

What is dynamic content?

How often should I change my website?

How much of my website should change?

Should I sell products on the web?

What is POS (Point-Of-Sale) software?

Collaboration Tools

• Until recently Collaboration tools were used exclusively by wealthy corporations and individuals.

• What Are Collaboration Tools?

• VoIP
• Video Conferencing
• Shared Desktop
• Shared Disk
• Whiteboard

• What is the cost range?

• $15 to $100 monthly

• Where do I find them?

• Do a web search.
• Talk to someone who has tested these tools.
• Call Verizon Business or look on Microsoft’s site.

• Why would I use them?
• Situations that call for long distance or ‘virtual’ working environments such as:

• Meetings or Presentations
• Day to day collaboration with a client or co-worker
• Training

Recap

• Do I need a Blog?
• What would I use it for?
• Could I use it to sell product on the web?
• I have a website now what do I want out of it?
• Could I do more work with less traveling/ driving by using collaboration tools?

O’Haver + Company For further information call: Bob O’Haver Bob@ohaverco.com 413 528-6386 http://ohaverco.com This outline will be posted on my blog.